Many of you attended our popular webinar back in December on “Event Pricing Strategies That Make a Big Impact on Revenue.” Because we’ve had so many responses and such a high degree of interest in this subject, we’ve created a handy eBook based on the learnings from the webinar. The eBook covers these 5 important elements of creating an event pricing strategy: Continue reading
In late 2006 Penni Bengtson had had enough of the corporate world and decided to venture into a business of her own. She’d been working with race management companies while employed full time for a Silicon Valley firm; this helped her and her husband, Tim, determine it was time to venture into work that fit with what they were both most interested in: running. Thus was born Finish Line Productions. Continue reading
In just its second year, the 2011 Gladiator Rock’n Run™ created a name for itself as the go-to event for thousands of endurance athletes—and spectators—across the country. The first Rock’n Run brought 2500 participants to its insane obstacles and harsh terrain; the most recent event hosted up to 7500, plus spectators. This growth came about through word of mouth and targeted consumer marketing that leveraged the Rock’n Run website as well as Active Network’s race management software. Continue reading
Forget the future—mobile is the consumer communication vehicle of the NOW. More mobile devices are being purchased (especially smartphones) and people are using them more. But whether you have a smartphone or a dumbphone, it’s no secret that most people don’t let their mobile devices leave their sides (or pockets). It’s not just tweens texting and Facebooking…this is everyone. That means it’s time for event directors to start mobilizing. Continue reading
Active Network is very proud to announce a strategic partnership with USA Swimming. Active has been designated as the exclusive supplier of live results for the USA Swimming Deck Pass™ program and the Official Meet Management Software Supplier for USA Swimming. Continue reading
It’s no secret that social media channels are always changing. As a busy event director, it can be difficult to keep up on what’s new so you can continue to use social media as an effective marketing channel for your event. Continue reading
Are you getting as many participants as you’d like? Are you hitting your revenue goals?
Too often race directors follow last year’s plan and hope to see better results. But to retain loyal participants and grow, it’s time to rethink some event strategies. Continue reading
What began as a few people working out together at lunch has become an organized movement called ActiveX. This is our corporate wellness program and its goal is to keep our employees happy, healthy and productive. ActiveX includes organized strength training workouts, a walking group, a nutritional behavior program, and charity fundraising initiatives. There’s something for everyone – the couch-to-5Ker, the Ironman, the community activist. Continue reading