Social Sharing: What It Is, How To Use It & How To Get Started

What is social sharing?

Like, tweet, in-share, +1, and – have you seen any of those buttons on websites? All of the social giants (Facebook, Twitter, LinkedIn, Google Plus, and Pinterest) offer social sharing buttons that can be easily embedded on sites in order to get viewers to share the content with their own social circles.  

Essentially, social sharing helps anyone who wants to get the word out–like event directors who want to promote race registration–by outsourcing some of the marketing to their audience. Whether you have a small local triathlon or a 20,000 person marathon, you probably have race info, updates, course maps and more to spread. Social sharing is the easiest way to turn your website visitors into your marketers and enable “word of mouse” (online word of mouth).

SEE ALSO: 10 Mind-Blowing Social Media Statistics for 2012

How can I use it?

  • On your race info page – Generally the most essential event info lives on your race info page. Give your website visitors sharing buttons so they can help you spread this valuable info.
  • On your registration page – Boost participation and visibility for your event by letting interested visitors share your registration page with their social networks.
  • After someone registers – Once someone registers, they’ll be excited. Allow them to share that excitement on Facebook, Twitter and other networks.
  • On your blog – If you write articles, allow your readers to share them through social sharing buttons and establish your voice as one to be heard in the community.

As you know, people trust their friends more than they trust marketing messages. Use that to your advantage by adding social sharing buttons to your website. Each time one of your web pages is shared, it will drive traffic back to your site!

How can I get started?

Each social network has its own sharing buttons that you can grab for free and customize. There are also websites that consolidate the buttons into packages to make getting started easier for you. Here are places you can get social sharing buttons for your website:

Share This
Add This
Google Plus

To get started fast, use Share This of Add This. If you are looking for some customization, you can visit each social network and build your own buttons. Once on your site, you’ll see traffic go up, along with participation and overall event awareness. Let your readers become your marketers!

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