As a follow up to our last blog about where to get schwag for your next race, we’d also like to share a few ideas of the types of schwag you can offer participants. Here are ten creative ideas from races around the country: Continue reading
More and more events are offering participants cool souvenirs they can take home and show off to their friends and family. As odd as it may seem, schwag can build loyalty and increase your registration numbers. When participants like your giveaways, it creates a positive impression in their minds and builds your brand as an event that offers something special. And that’s the type of reputation you want to have. Continue reading
Yesterday at the Triathlon America Conference, our CEO Dave Alberga presented an overview of the results from the first-ever in-depth study on triathletes. The Triathlon America and Active Network Market Survey polled 55,000+ registered Active.com members, ranging in ages from 18-55+ with a mix of lapsed vs. active participants. The survey gained a 12% response rate and here’s what we learned. Continue reading
One of the most common concerns we hear from event directors is they don’t know if they are maximizing the sponsorship potential of their event. Is your title sponsorship too cheap? Would trade be more valuable than straight cash?
If you’re like most organizers, you don’t have a ton of resources to put towards your event budget and you probably don’t have a staff of sales people at your beck and call. It isn’t easy to figure out how to create a win-win situation that benefits both you and your sponsors, but that’s where we can help. Continue reading
The Triathlon America conference begins this weekend – Sunday February 19th through Tuesday, February 21st – and we’ll be there! The schedule features a great line up of speakers and topics, including something that’s a little different. On February 20th at 1:30pm, our CEO Dave Alberga will present the Triathlon America and Active Network Market Research Survey. What’s so unique or important about this? It’s the first-ever in-depth study of triathletes! If you’re going to the conference, you won’t want to miss this session. Continue reading
In December 2010 Marty Epstein decided it would be a good idea to bring a Gran Fondo bike event to New Jersey. Despite the fact that this was the first time this bike shop owner had ever organized a race, the ride ran smoothly and participants had a blast. We caught up with Marty just days later to discover more about why he introduced a Gran Fondo to the Garden State. Continue reading
Youth fitness is one of the most critical and relevant topics in our society today, which makes it important for all of us in the endurance industry to get involved. Our friends at New York Road Runners (NYRR) are giving away $20,000 to schools and non-profit organizations that want to host youth running events. The grant is to celebrate NYRR’s latest free resource, Events to Run. Events to Run is a new youth coaching resource designed to make it easy to organize fun runs, track meets, and more.