We all hear the buzz about social media, but how much does it really matter? If you had any doubt before, take a look at the incredible statistics below and you’ll realize that it matters quite a bit. If you and your event aren’t already taking advantage of these channels to connect with participants, it’s time to get hip to the trend because it only promises to grow in 2012:
1. 1 in 7 minutes online is spent on Facebook (comScore)
Facebook dominates how internet users interact with friends, brands, images, videos, searches and more. Do you have a Facebook page set up for your race?
2. There are more than 800 million Facebook users (Facebook)
If Facebook was a country, it would be the third largest in the world behind China and India. And it’s not going to be a third wheel for long–Mashable and others estimate Facebook will hit 1 billion users by August 2012. That’s one-seventh of all humanity!
3. 93% of U.S. internet users are on Facebook (HubSpot)
This excuse no longer works in 2012: “My participants don’t really use Facebook.”
4. Twitter has over 100 million active users (State of Search)
People use Twitter to share and read news. You can use it for both: tweet race updates and see what people are saying in the endurance sports world.
5. There were 6,939 tweets per second on New Year’s (Twitter)
With smart phones, tweeting has become a way of life. Imagine how tweets from participants could boost the excitement at your start and finish lines.
6. Twitter is adding nearly 500,000 new users per day (Jeff Bullas)
Right now, only 1 in 10 Americans are using Twitter but that stat will change soon. Are you tweeting about your event?
7. Google Plus is adding 625,000 new users per day (PC World)
Even as we write this, these stats are likely out of date. Google+ is growing rapidly and is predicted to have 400 million users by the end of 2012. Take the time to read up on Google+ and learn how it can help your event.
8. There are more than 135 million professionals on LinkedIn (LinkedIn)
LinkedIn is the most powerful business networking engine in the world. Set up a profile or group for your race and connect with other event organizers to share tips, best practices and ideas.
9. Over 3 billion videos are viewed on YouTube everyday (YouTube)
Do you have a YouTube channel set up? Consider making a video and posting it to YouTube. It can be footage from race day or even just short interviews with your volunteers and spectators. People love video and it’s a great way to give participants an idea of what your race is all about.
10. 48 hours of video is uploaded to YouTube every minute (YouTube)
With a little math, that translates to nearly 8 years of content uploaded every day. YouTube is a go-to site for people to learn and find information about things they are interested in–make sure your event has a presence there.
The bottom line is that it’s time to ramp up the social media efforts for your race. You have a huge opportunity to reach new participants, and build loyalty with previous participants, using these channels.
Join us on Facebook – let’s talk about all the ways we can grow endurance sports!