11 Free Ways to Promote Your Race Offline

promote race offilineEveryone is talking about all the things you can do to market your event online (we’re guilty of it, too – last week we covered online race promotion). Although it’s important to establish an online presence for your event, don’t forget about offline. The traditional ways still work. Here are eleven ideas that will help bring more athletes to your event:
 1)      Mention it in your voice mail

2)      Post flyers around town

3)      Ask local businesses for sponsorships

4)      Ask local papers to cover it

5)      Ask for an interview spot on a local radio or TV station

6)      Partner with a local fitness club to give away 5 free entries in exchange for advertising

7)      Partner with a charity to fundraise for a good cause and encourage their supporters to get involved

8)      Get a celebrity (either a local congressman or Lady Gaga, depending on your connections) to participate

9)      Get a booth at the finish line of other endurance events

10)   Partner with other local events and offer a discount on registration for both events or special awards for completing each race

11)   Attend a local meetup related to your race (visit www.meetup.com to learn more.)

To learn more about implementing these tips as well as fourteen online ways, check out the free ebook below: