14 Free Ways to Promote Your Race Online

If you’ve ever organized a race, you probably remember scrambling to get the word out a million different ways. And I bet at some point you stopped and asked yourself, “How else can I tell people about this race?!” That’s what this article is – all you race directors out there who need a few extra promotional tools.
 1)      Include it in your email signature

2)      Send out emails announcing your race with a link

3)      Post it as an update on Linkedin

4)      Tweet about your race on Twitter

5)      Connect with endurance-type tweeters and ask for them to tweet it

6)      Create a Youtube video announcing your race

  • Include a link to your registration page in the description of the video

7)      Create a Slideshare presentation with details and links

8)      Set up a Google Voice number for your race

9)      Approach endurance blogs and local blogs and ask for coverage

10)   Create a Facebook page

11)   Create a Facebook event

12)   Post your race on Active.com

13)   Create an online race registration form so you’re attendees can sign up easily

14)   Send your event info to major race websites

  • For running events: send information to Running USA, Road Runner’s Club of America, Road Race Management, Runner’s World to add to their calendars of events
  • For triathlons: send information to USA Triathlon and Triathlon America
For step-by-steps for each of the tips above and eleven offline ideas, check out the free ebook by clicking below:
25 free ways to promote race