Everyone is talking about all the things you can do to market your event online (we’re guilty of it, too – last week we covered online race promotion). Although it’s important to establish an online presence for your event, don’t forget about offline. The traditional ways still work. Here are eleven ideas that will help bring more athletes to your event:
If you’ve ever organized a race, you probably remember scrambling to get the word out a million different ways. And I bet at some point you stopped and asked yourself, “How else can I tell people about this race?!” That’s what this article is – all you race directors out there who need a few extra promotional tools.
In our newsletter, The Edge, we feature a race director in each monthly edition. These are smart, creative race directors who put on great endurance events around the country. Today, we assembled the top tip from each of our past five race directors of the month.
Share your favorite tip by tweeting it out for your followers:
1. ”Put on an event, not just a race.” – Robert Espinoza (September 2011)
Robert is the founder and owner of Fleet Feet Sports in Savannah, GA, but also has been credited for nearly single-handedly starting the running culture in Savannah. Robert puts on more than a race by making it fun for the whole community by playing music, offering great food, having costume contests, “kiddie” runs, guest speakers, and more for the post-race activities.
This one’s for the race director who is looking to promote an event without taking a big chunk out of the budget. That formula takes us to Facebook. Setting up a Facebook event is a great way to spread the word about your race – you just have to make sure it’s done right. Follow these steps to set up a Facebook event and make it effective:
Are you an event director? An aspiring event director?
Welcome to the new Active Network, Endurance blog – where event directors learn and share. We have three goals for everyone who visits, reads (and maybe even writes for) our blog. We want to help you: