Yesterday at the Triathlon America Conference, our CEO Dave Alberga presented an overview of the results from the first-ever in-depth study on triathletes. The Triathlon America and Active Network Market Survey polled 55,000+ registered Active.com members, ranging in ages from 18-55+ with a mix of lapsed vs. active participants. The survey gained a 12% response rate and here’s what we learned. Continue reading
One of the most common concerns we hear from event directors is they don’t know if they are maximizing the sponsorship potential of their event. Is your title sponsorship too cheap? Would trade be more valuable than straight cash?
If you’re like most organizers, you don’t have a ton of resources to put towards your event budget and you probably don’t have a staff of sales people at your beck and call. It isn’t easy to figure out how to create a win-win situation that benefits both you and your sponsors, but that’s where we can help. Continue reading
The Triathlon America conference begins this weekend – Sunday February 19th through Tuesday, February 21st – and we’ll be there! The schedule features a great line up of speakers and topics, including something that’s a little different. On February 20th at 1:30pm, our CEO Dave Alberga will present the Triathlon America and Active Network Market Research Survey. What’s so unique or important about this? It’s the first-ever in-depth study of triathletes! If you’re going to the conference, you won’t want to miss this session. Continue reading
In December 2010 Marty Epstein decided it would be a good idea to bring a Gran Fondo bike event to New Jersey. Despite the fact that this was the first time this bike shop owner had ever organized a race, the ride ran smoothly and participants had a blast. We caught up with Marty just days later to discover more about why he introduced a Gran Fondo to the Garden State. Continue reading
Our Event Director of the Month for January is Jack Caress, president and CEO of Pacific Sports LLC. Jack has been organizing events for over 30 years and he raises the bar in more ways than one. Here are the top five reasons we all want to be like him: Continue reading
Youth fitness is one of the most critical and relevant topics in our society today, which makes it important for all of us in the endurance industry to get involved. Our friends at New York Road Runners (NYRR) are giving away $20,000 to schools and non-profit organizations that want to host youth running events. The grant is to celebrate NYRR’s latest free resource, Events to Run. Events to Run is a new youth coaching resource designed to make it easy to organize fun runs, track meets, and more.
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Last week we shared 9 mistakes race directors commonly make when dealing with the planning and people aspects of their races. This week we’re taking it one step further and have 11 more mistakes to share. These slip-ups all revolve around the promotion, technology and race course – they are just as important to keep in mind as you put all the pieces together for your event: Continue reading
Those cones don’t get out on the course by themselves, do they? Being a race director can be incredibly rewarding, but it’s also hard work. We’ve pulled together advice from race directors who have been in the business for years so you can shorten your learning curve and avoid major mistakes. Here are the top 9 people and planning mistakes you should avoid as a race director: Continue reading
We all hear the buzz about social media, but how much does it really matter? If you had any doubt before, take a look at the incredible statistics below and you’ll realize that it matters quite a bit. If you and your event aren’t already taking advantage of these channels to connect with participants, it’s time to get hip to the trend because it only promises to grow in 2012: Continue reading
Whether you’re an avid runner or just bought your first pair of Nikes, you probably know the name. Bart Yasso has done it all – he’s completed races in seven continents and been inducted into the Running USA Hall of Champions. As the chief running officer at Runner’s World, it’s safe to say that Bart knows what it takes to put on a great endurance event. Here are his top ten tips for race directors: Continue reading