10 Events With Awesome Facebook Cover Images

By now, most of us are familiar with the new look of Facebook Timeline. Not only are posts arranged chronologically, but there is more space to make a big visual impression. The cover image and inset picture offer a great opportunity to build your event’s brand. Your Facebook fans get some eye candy, and you associate your event with an image that strikes a chord. To give you some ideas on brand building through images, here are ten events that did a great job with their new Facebook covers: Continue reading

Get Found in Google (Part III): Link Building

You’ve done your keyword research and on-page SEO, so it’s time for the third and final step: getting other websites to post links that lead to your website. This is called link building. When Google uses its algorithm to rank websites, links are the most important factor (both quality and quantity of the links, as well as words used in the link). Simply put, you need other websites to point at your event through links. Here’s how: Continue reading

Get Found in Google (Part II): How To Optimize Your Website

Part two of our Get Found in Google series is all about what to do with those keywords you assembled in our last post. Now that you’ve created your keyword list, it’s time to add them to your website.  Doing that will optimize your site—in other words, it will be easy to find online.  It’s important that the keywords go in the right places. Continue reading

Get Found in Google (Part I): How To Do Keyword Research

When you need to find information about something, what do you do? Look in an encyclopedia or in the Yellow Pages? Probably not.  If you’re like most people, you “Google it.” So, if everyone is going online to find things, then it’s important to make sure your event is easily found. There’s a variety of ways to accomplish this, which we will cover in our three-part blog series, Get Found in GoogleContinue reading

Introducing Results 2.0: A better, faster way to post results

Tired of your files taking forever to upload? Or of results not displaying the way they’re supposed to? We just launched an answer to your troubles—Results 2.0 is a free tool that makes life easier for timers and event managers.

Why should you care? Because Results 2.0 will save you time and effort – it’s the most flexible results tool in the market today.

Timers: Results 2.0 is a more stable and faster way to get results uploaded without hassle. Results can be uploaded in any format and are then “groomed” to appear in a standardized way. Instead of feeling like you’re trying to watch grass grow, timers can view a real-time progress bar of the upload and will get instantaneous feedback to troubleshoot if there are any issues.
 

Event Directors: You no longer have to send participants to another website to view their results. Embed code to display dynamic results directly on you site, making it simple for participants and giving your web traffic a boost.

Participants: All results are searchable, easy on the eyes, and interactive. Participants can view graphs and compare their results to other competitors or other events, instead of endlessly scrolling through flat files to find their names.

Want to know more about Results 2.0?
Click here.

Webinar eBook: Event Pricing Strategies

Many of you attended our popular webinar back in December on “Event Pricing Strategies That Make a Big Impact on Revenue.” Because we’ve had so many responses and such a high degree of interest in this subject, we’ve created a handy eBook based on the learnings from the webinar. The eBook covers these 5 important elements of creating an event pricing strategy: Continue reading

5 Ways to Be a Successful Entrepreneur Like Penni Bengtson (Event Director of the Month)

In late 2006 Penni Bengtson had had enough of the corporate world and decided to venture into a business of her own. She’d been working with race management companies while employed full time for a Silicon Valley firm; this helped her and her husband, Tim, determine it was time to venture into work that fit with what they were both most interested in: running. Thus was born Finish Line Productions. Continue reading

Learn How to Promote Like the Gladiator Rock’n Run™ (Infographic)

In just its second year, the 2011 Gladiator Rock’n Run™ created a name for itself as the go-to event for thousands of endurance athletes—and spectators—across the country. The first Rock’n Run brought 2500 participants to its insane obstacles and harsh terrain; the most recent event hosted up to 7500, plus spectators. This growth came about through word of mouth and targeted consumer marketing that leveraged the Rock’n Run website as well as Active Network’s race management software. Continue reading

10 Game-Changing Mobile Stats


Forget the future—mobile is the consumer communication vehicle of the NOW.
More mobile devices are being purchased (especially smartphones) and people are using them more.  But whether you have a smartphone or a dumbphone, it’s no secret that most people don’t let their mobile devices leave their sides (or pockets). It’s not just tweens texting and Facebooking…this is everyone. That means it’s time for event directors to start mobilizing. Continue reading

It’s Official! Active Network is Now Partnered with USA Swimming

Active Network is very proud to announce a strategic partnership with USA Swimming. Active has been designated as the exclusive supplier of live results for the USA Swimming Deck Pass™ program and the Official Meet Management Software Supplier for USA Swimming. Continue reading