ACTIVE Works News: Direct Links & Dashboards

When it comes to user-friendliness, the fewer clicks, the better. So we decided to simplify! The news for ACTIVE Works this week includes links that will help you and your participants get to the good stuff faster.

And we added even more detail to your event dashboard. We know how much event directors rely on those dashboards, and we’re going to keep building them out until you think they’re the best invention since the wheel.

Read the details for yourself:

What’s New: Direct Link to Registration
Event directors can now bypass their ACTIVE.com event details pages and provide participants with a URL that links directly to registration.

Why You Care
This cuts out an extra click for participants and gets them to your registration flow quicker. This is especially helpful for event directors who provide all event details on their own website and want to direct participants straight to the beginning of the Continue reading

13 Ideas to Make Your Event More Eco-Conscious

We were very excited to learn that one of our favorite customers, the Akron Marathon, earned certification from the Council for Responsible Sport for its sustainability efforts back in March. This is a huge accomplishment and a testament to the professionalism of the event and how much effort its organizers put into creating a great experience for participants.

Take note of the endurance events like the Akron Marathon, LIVESTRONG Austin Marathon, and Big Sur International Marathon–these races are leading the industry in event production excellence and are extremely “green.” More and more, people are looking to participate in events that are associated with a good cause. Making your event more eco-conscious is socially and environmentally “good,” and can help you attract more participants.

Here are 13 green ideas that you can try to incorporate in your event : Continue reading

ACTIVE Results News: 4 Improvements to the Results Tool

Ever since we released the new Results tool about a year ago, we’ve gotten some good reviews and feedback on the improved platform. But, as is to be expected, our work wasn’t done yet. Yes, you could edit the results mappings…but we wondered if the editing was as flexible as you needed it to be? And the new design was more user friendly…but was it the friendliest it could be? You get the idea. The good news is that we’re making progress and have been fine-tuning the Results tool to be even better for you.

Here are four improvements we’ve made that we think you’ll like: Continue reading

Get to Know Your Participants Better with Facebook Insights

If you scroll through your participant database, it probably makes you feel warm and fuzzy that you have so much background info. You know who is a current registrant, who isn’t registered this year but did your event three years ago, who is in each age group, etc…which helps you target your emails and other marketing channels to reach the right people at the right time.

You can get similar info on your Facebook fans, using that data to make better posts that get better results. It’s called Facebook Insights and here are three parts of this tool that you can use to figure out who is interacting with your page and what they want:  Continue reading

John Korff Talks About Being in the “Sweat” Business (Event Director of the Month)

John Korff founded Korff Enterprises, Inc. in 1978, although he admits he never thought of himself as a company until 15 years later when his staff picked the name for him (while he was out of the office). Unlike many other endurance organizers, he got his start in the tennis world. After his graduation from Harvard Business School, his friendship with Billie Jean King led him to start and produce one of the first women’s professional tennis tournaments, the A&P Tennis Classic in Mahwah, NJ. During the tournament’s 25-year history, the event attracted 60,000+ spectators annually, received worldwide media coverage, and became known as a warm up for the US Open.

Korff Enterprises is now based in New York City and specializes in creating and producing world-class events. The company currently owns and organizes the Aquaphor New York City Triathlon, one of the world’s largest Olympic distance triathlons which is now in its 13th year, and the Quick Check New Jersey Festival of Ballooning, America’s largest summertime balloon and music festival, among many other events. Continue reading

What Event Director Resources Do You Need? (Survey)

Last month we revealed the survey results of the top five challenges race directors face on a regular basis. Which got us thinking–what resources do you need to conquer those challenges?

What can we provide to help you be better, stronger, faster? For example, more webinars, how-to guides, short videos, workshops, 1:1 consultations, or something else altogether…

TAKE THE SURVEY (Don’t worry…it’s really short.) Continue reading

Our 2.62 Miles to Boston

Last Friday, hundreds of ACTIVE employees in San Diego, Shanghai, Saratoga Springs, Bothell, Burnaby, Philadelphia and a half-dozen other offices around the world joined together to show our support for Boston, our race directors and the entire running community.

We ran, we walked, we cheered on our colleagues as we completed 2.62 miles in honor of Boston.

Mike Rouse, our director of strategic events, completed his 254th marathon when he Continue reading

ACTIVE Works News: New Financial Reporting

Ok, we know it was only this morning that we told you about the new event set-up flow in ACTIVE Works. But we just this moment launched two more things that are important to know about (and very cool). And they relate to your money and financial insights, so we wanted to tell you right away!

What’s New: Revenue Report
This brand new report will replace the Payment Report and Transcription Report. (Don’t panic! Those two reports will be around for awhile.) You can now view a detailed breakdown of your payments from ACTIVE and revenue details by event for those of you who put on multiple events.  EVERYTHING from the Payment and Transcription Reports (and then some) is Continue reading

ACTIVE Works News: Event Set-Up Flow Changes

We’ve added something to your race management software that will help you take a big leap ahead when it comes to setting up an event.

What’s New: Event Set-Up Flow
The next time you set up an event, you’ll notice that the user interface looks and acts a bit different. You’ll be guided step by step through the process with a friendly set-up wizard. Your existing events will also appear in the new interface…if you need to edit them, look to the right of the screen. That’s where the navigation will now live.  Continue reading