Check out our NEW Web Button Generator, add a custom waiver, learn how to develop a marketing program, and more!
Not Subscribed Yet? Subscribe to The Edge Now!

The Edge November 2008 - News from ActiveEndurance

The Edge offers product, community and Endurance-related information focused on helping you become more successful Event Directors. We look forward to providing this newsletter to you every month and hope you forward it to any colleagues who may find it useful.

Also feel free to email us any comments or suggestions for future newsletters because, remember, it's all for you!

ActiveEndurance
ActiveEndurance@ActiveNetwork.com

In This Issue:

What's New?
Product Tips and Tricks
Upcoming Webinars
Event Director of the Month
Team Member Spotlight

Visit www.activeendurance.com/the-active-edge.htm
Learn about The Active Edge

event director community

What's New?

NEW - Web Button Generator

What's New?

Do you need a snazzy web button but don’t have a graphic artist? Active can help! With our free NEW graphic button generator, you can select from our library of buttons or easily create a custom web button to fit your needs. Update old buttons with a fresh new look and color scheme, replace an existing button or simply add a new button in a more prominent area. It’s an easy and attractive way to update your Web site and increase registration, and best of all, it’s FREE!

Click here to access the Button Generator and get started today!


Back to Top

Product Tips and Tricks

Adding a Custom Waiver to your Event

www.active.com/explorer

Would you like to add a custom waiver to your event listing? Once applied, the waiver must be agreed upon by all registrants in order to complete your event registration. To add a custom waiver to your event just follow these simple instructions.

  1. Login to www.active.com/explorer
  2. Go to the “Select Listing” dropdown bar (located at the top left). Pull this bar down and select which listing you would like to access.
  3. Once you have selected a listing, you will see a set of yellow folders on the left-hand side of the page. Under the Customization folder, click on ‘Waiver’.
  4. When the page refreshes you will see an empty text box titled ‘Waiver #1’ (see screenshot on the left). This text box is where to enter in or copy and paste a custom waiver.


    Click here to enlarge


  5. There are additional options of how the waiver can be displayed. The waiver can also be included as a printable document.
  6. Click Save.


Back to Top

Upcoming Webinars

Register now!

Join ActiveEndurance on Thursday, November 20, 2008 for our Best Practices Webinar for Event Directors – "Developing Marketing Programs to Grow Registrations"

Part of our Best Practices Webinar series, this one will feature Amber Martin, Business Solutions Manager of Marketing Services at the Active Network. She will guide you through some of the most successful methods to promote your event and increase your registrations.

Increasing your investment in a comprehensive marketing program can help grow registrations by up to 25%. This is the perfect time to start reaching out to your target audience with an all-inclusive marketing campaign and leverage your event’s assets to attract participants for your 2009 events.

Topics include:
Advertising programs
E-mail marketing programs
Editorial promotion
Viral Marketing - Blogs & Message Boards
When: Thursday, November 20, 2008
Time: 11:00 AM – 12:00 PM PST (2:00 PM - 3:00 PM EST)
Cost: Free

Register for this complimentary webinar now!


Back to Top

Event Director of the Month

Running with Nature
J. Russell Gill and Francesca Conte, Bad to the Bone Endurance Sports

J Russel Gill and Francesca Conte

J. Russell Gill III founded Bad to the Bone Endurance Sports in 2001, after leaving the corporate life, with the mission of sharing his love of running and the environment with others. Gill’s belief has always been that everyone can do much more than they think they can, and his goal was to give people an opportunity to discover that. Gill learned about his mission as a professional ultra runner where he met Francesca Conte. After meeting, Gill and Francesca took the plunge into a career in the running market.

With Bad to the Bone, Gill and Francesca now direct 15 road and trail events, including the Charlottesville Marathon/Half Marathon, which was voted by Runner’s World Magazine as one of the top ten best new Marathons.
The Charlottesville area, was recently named “one of the top 8 running towns” by Trail Runner Magazine
In their spare time, they manage many training groups and the Charlottesville Trail Running Club
Through the Charlottesville Trail Running Club, Gill and Francesca promote awareness about local trails to create, preserve and maintain for the local community.
It is their belief that trails can only be preserved by being gently used
They also host a weekly radio show on 106.1 the Corner, Get Moving Charlottesville, which is designed to inspire and motivate people of all ages to get moving.
Their active lifestyles include appearing in the Discovery Channel special “Anatomy and Design of Man and Woman”, managing Bad to the Bone Endurance Sports and Charlottesville Running Company, hosting a weekly radio show, corporate speaking and regularly coaching runners of all backgrounds. Above all, they love and enjoy the elemental simplicity and austerity of nature and have made their lives’ mission to share this passion with others.

For more information, visit Gill and Francesca’s Web site at www.badtothebone.biz.


Back to Top

Team Member Spotlight

Jenny Clough, Application Specialist, Endurance & Giving

Jenny Clough

Expertise
As a member of the Client Support Team, I work with Event Directors to ensure that all their events are running smoothly and that all of their questions get answered. Event Directors call or e-mail us when they need help, and we review their event listing to ensure that they are using or are aware of the tools and products that can make their lives easier and hopefully make their event even more successful. I pride myself in providing quick, friendly, and knowledgeable service and building trusting relationships with the Event Directors.

Just for fun
I enjoy spending time with my husband, exploring San Diego, relaxing at the beach watching the sunset, and enjoying my husband’s exceptional BBQ. Recently we spent a day hiking at Torrey Pines State Park which was amazing, and I can’t wait to go back.

E-Mail Jenny


Back to Top

About ActiveEndurance

ActiveEndurance, a division of Active Network, delivers industry-leading online technology and marketing solutions to over 55,000 endurance sports organizations. With ActiveEndurance, organizers can eliminate paper-based administration, effectively manage participant data, and implement strategic marketing solutions to drive registration revenue while improving the participant experience. For more information, visit www.ActiveEndurance.com.
Active Network

10182 Telesis Court, San Diego, CA, USA, 92121
www.ActiveEndurance.com | ActiveEndurance@ActiveNetwork.com | 1.888.543.7223
Privacy Policy