What’s NEW

Running USA 2011 registration opens:
"Celebrate Running, Celebrate Success"

Join more than 400 peers from all sectors of our industry for next year’s Running USA Conference, February 13–February 15, 2011. The 2011 Industry Conference will be held in San Antonio, TX, where there is something for everyone. The host hotel is the Grand Hyatt San Antonio located on the beautiful San Antonio River Walk.

Take advantage of the early bird pricing and register today!

Back to Top

Marketing Tips

Reward returning participants with incentives such as; discounts, giveaways or simple acknowledgment and keep them coming back again and again!

Like this tip? Become a fan and get more tips like this.

Fan us on Facebook

Back to Top

Event Registration Tip and Tricks

Custom Download

A custom download can be created in the Registration Center to pull specific registration information for your participants.

1. Go to www.active.com/explorer
2. Enter Username and Password
3. Select the event from the drop down menu in the upper, left corner
4. Expand Registration Tools
5. Click Download Registrations
6. Click Build New Profile
7. Select questions that you would like to download
   • NOTE To select questions, double click or highlight the question and use the >> icon
8. Click Next
9. Click Next
   • NOTE If you see a filters page at this step, leave all boxes unchecked and click Next
10. Enter a name for Save profile as
11. Click Next
12. Select Download Type
13. Click Download File
14. Click Download File again?
15. Select Open or Save as for the downloaded file

Back to Top

Race Event Director of the Month

Steven Taylor
Tour Director, Bike New York

Bike New York is best known for producing America’s largest cycling event, a 42–mile, traffic–free ride for some 32,000 cyclists known as the TD Bank Five Boro Bike Tour. The organization also puts on regional rides outside NYC, offer free classes to the public, and develop customized bicycle safety and education programs in and around New York City. Bike New York dates back to 1977 and was officially established as a not–for–profit organization in 2000. As Tour Director, Steven Taylor is responsible for managing the organization’s five annual bicycling events. He and an event staff of three handle event planning and logistics; coordinate with city and state officials; and oversee the work of managers, vendors, contract staff, and up to 1,600 volunteers.

Steven joined the Bike New York staff as coordinator of marshal volunteers in February 2002 and was promoted to Tour Director in October 2002. Since then, he has achieved some remarkable accomplishments to help grow the organization, which include:

• Designing new cycling events in 4 locations within 100 miles of NYC (East, North and South).
• Starting 2 events in the heat of July and August, contrary to conventional wisdom.
• Developing simplified route markings.
• Introducing a competitive uphill time trial into a recreational bike tour.

Proceeds from Bike New York events support the operation and growth of its Bicycle Education Program, established in 2004, which offers free classes and trainings for adults and children. Other groups receive direct support from Bike New York, including Recycle–A–Bicycle and the Department of Transportation’s Traffic Safety for New York.

Additionally, Bike New York has a program allowing charities to use TD Bank Five Boro Bike Tour entries for fund–raisers. In 2010, its second year, the program raised half a million dollars for beneficiaries including BronxWorks, City Harvest, Free Arts NYC, the Michael J. Fox Foundation, and Voices of September 11.

For more information, visit: www.bikenewyork.org

Back to Top

Event Director’s Best Practices Webinar Series

Webinar recording available on–demand: Fundraising 2.0

Did you miss our latest webinar, Fundraising 2.0? Don’t worry, we saved a copy for you! In this webinar, attendees learned how online technologies, plus social media and marketing practices, can effectively be used to reach your fundraising goals. Topics included:

• Reaching more donors willing to support your fundraising efforts
• Using social media to enhance fundraising campaigns
• Maximize the reach of your current fundraising programs
• Open up new avenues for local businesses to provide support
• Automate donation and related reporting

You’ll see how simple it can be to leverage online tools to create a Web site for collecting donations and promoting your event, cause or fundraising program. You’ll also hear success stories and suggestions for maximizing your efforts and improving your results.
Download the recorded webinar here

Back to Top

Team Member Spotlight

Andy Reilly
Account Executive

Expertise: I specialize in providing event directors in the triathlon and running market the necessary information, technology, and marketing solutions to make their events successful. I speak and interact with clients on a daily basis and discuss ways in which we can use our resources at Active to help benefit their events.

Just for fun: I enjoy spending time with good friends, taking on new athletic challenges and learning new dance moves.

Back to Top