What’s NEW

We’re excited to announce some great new features that are coming your way! These features are designed to help you increase registrations and revenue for your event as well as drive more value to your participants and donors. Check them out:

Facebook "Like" widget to increase event registrations

• Facebook users can choose to "Like" Event Details pages and articles on Active.com.
• Once a Facebook user clicks "Like," the link for that page will be posted to their wall and shared with their friends.

ActiveAdvantage member registration discount

• Instead of a flat $2 discount that is deducted from the event fee, members will now receive 100% off of the processing fee, up to $8 per registration!
• We will be testing this new discount structure for a limited time, from Tuesday, July 13^th – Thursday, September 30^th

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Marketing Tips

Help your fundraisers hit their goals with our NEW Facebook app. A recent study showed that event participants using social media tools were able to increase their fundraising by 40%!

• Donors, family and friends can support the cause by posting the donation page link their own Facebook profiles, which will also appear in Facebook newsfeeds.
• An ActiveGiving application tab that displays a donation status bar widget can be added to fundraiser’s Facebook profile, with a direct link to their ActiveGiving donation page.

Start promoting your cause online today by adding our Facebook Application. Click below to display your fundraising progress on your Facebook profile where your friends and family can donate.

Fundraise on Facebook!

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Event Registration Tip and Tricks

How to Update Your Username & Password:

To update your username and email address on your user account, please follow the steps below:

1. Login at www.active.com/explorer
2. Navigate to www.active/myactive
3. Click on the Overview tab
4. Click on the Edit Profile link
5. Update the Email Address/Login with your new email address
6. Click Save Profile at the bottom of the page

If you wish to change your password once you have successfully logged into Registration Center, please follow the steps below:

1. Login at www.active.com/explorer
2. Navigate to www.active/myactive
3. Click on the Overview tab
4. Click on the Edit Profile link
5. Click on Change your password
6. Re–enter your current password
7. Enter the new password you wish to use (twice)
8. Click Save

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Race Event Director of the Month

Patrick Downing
Event Director, Santa Clarita Marathon

The Santa Clarita Marathon was started by the Santa Clarita Runners Club in 1995. In 2000, they approached the City to take over coordination of the event and the City of Santa Clarita accepted. The partnership with the Runners Club and the City has worked out well and the event has flourished.

Only 40 miles north of Los Angeles, the City of Santa Clarita’s Marathon is a well organized hometown event. The City of Santa Clarita has over 45 miles of trails that the SC Marathon takes full advantage of, making 80% of the route on paved scenic City trails. Keeping the participants in mind, the course is designed around the runner. Organizers try to make the event convenient and enjoyable for all.

I have been coordinating the Marathon for 10 years as a City of Santa Clarita staff member in the Arts & Events Office. I am very fortunate to work with a great committee from the Santa Clarita Runners Club, as well as Public Safety representatives, and the dedicated City staff.

Although I was never much of a runner, I did run track in Jr. High School for a few years, and then not much after that. When I was assigned the Marathon in 2000, as part of my job responsibilities with the City, I decided I needed to find out what this marathon thing was all about. My wife and I traveled down to Long Beach to observe how they put on a marathon. While we were down there my wife said, “The best way to observe something is to participate in it”. So at the Expo we both signed up to do the 5K. Training at Tequila Joes the night before was not the best idea of a training program. Somehow, we survived the run but did not get the best time in the world. But we did get a time….a time to beat next time. Just imagine what kind of time I could have gotten if I stayed out of Tequila Joes and really trained. Nonetheless I was hooked and started to do some of our local 5Ks in Santa Clarita. Each time getting one or two minutes faster. I was on my way of getting in shape and living a healthier lifestyle.

Then, out of nowhere in 2007, I was diagnosed with stage IV Head and Neck Cancer. Planning the Marathon kept my mind off the intense radiation and chemo therapy. I was at the worst part of my treatment on Race Day, and was honored by the committee to be the official starter of the Santa Clarita race. I am now in full remission and continue to run our local 5Ks and look forward to my first half marathon one day. I believe that running, eating well and living a healthy lifestyle will keep the cancer in remission and with the grace of God be cancer free in 2012.

For more information about the Santa Clarita Marathon visit – http://www.scmarathon.org

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Event Director’s Best Practices Webinar Series

Our Latest Event Planning Webinar Series – Now Available On–demand

We know that strategic planning is crucial to organizing your event, therefore, we’ve assembled our series of webinars that cover the importance of planning and how to execute a successful event.

To view the recorded webinars, click here.

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Team Member Spotlight

Cathleen Swallow
Account Manager, Swimming

Expertise: I have been with the Active Swimming market as an account manager since my start at Active over 2 years ago. I thoroughly enjoy consulting with teams to determine how Active can help them achieve success, whether it be through online registration or Active’s marketing services!

Just for fun: Outside of work, I love hanging out with my friends, family, and my dog, Bentley. I am also actively involved with the Cystic Fibrosis Foundation, and love to help out with the different events they run to fundraise for a cure. When I’m not out and about, I love to read and watch movies.

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