Marketing Tips

Did you know Online training programs benefit your participants, your sponsors and your overall brand image?

Here's why

1. Gives participants a good reason to keep coming back to your site
2. Enhances the participants’ experience
3. Enhances your events’ brand image to attract more participants and sponsors
4. Increases sponsorship value

Like this tip? Get more useful tips when you become a fan.

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Event Registration Tip and Tricks

Sending a Broadcast Email to Current and Past Participants

Would you like to send an email to past participants encouraging them to register for this year’s event? If so, here are the steps you can take to send one:

1. Go to www.active.com/explorer
2. Enter Username and Password
3. Select an event from the drop down menu in the upper, left corner
4. Expand Registration Tools
5. Click Broadcast Email
6. Click New Mailing
7. Click Edit Filters
8. Select the present and/or past events from the Category box that you would like to INCLUDE
   NOTE: To select multiple events, hold down the Ctrl key and highlight each event you would like to include.
9. Click Search
10. Click Continue
11. Enter From Address
12. Enter Email Subject
13. Enter Message Body
    NOTE: Only enter plain text. No HTML coding or special characters.
14. Enter Mail Profile Description
    NOTE: Naming your profile will allow you to access your message for later use.
15. Click Save and Send

For additional information and tutorials please click the following link and go to the Customization section: http://www.activenetwork.com/product_tutorials/regcenter.htm

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Event Director's Best Practices Webinar Series

Recruit, Manage and Appreciate Your Volunteers

Learn how to recruit and manage a successful volunteer team, directly from Ironman Events Manager, Amy Lessner, herself. Amy oversees volunteer recruitment and management for over 20 Ironman and Ironman 70.3 events all around the country. She'll share with you her invaluable experience as well as tips and tricks on how you can recruit the best volunteers and keep them. View this on-demand webinar now!

Topics will include:

• Hiring a volunteer director
• Recruiting volunteer captains
• Recruiting and tracking strategies
• Race Day Volunteer management – Get your groups excited!
• Volunteer appreciation

Whether you're just starting out or have years of experience in managing events, you'll walk away with practical action items you can take to recruit and manage your volunteers. View this on-demand webinar now!


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Race Event Director of the Month

Lonnie Sommers
Event Director, Race for Fetal Hope

Helping Save babies’ lives...
In 2003 I was a few months away from becoming a parent and a parent of identical twin girls. During a routine checkup, we were diagnosed with a fetal syndrome called Twin-to-Twin Transfusion Syndrome (TTTS). We were given two options, terminate or let them die in utero. This ripped out my wife’s and my heart. I would never hear my girls call me “daddy” or ever get to teach them to ride a bike, etc. Hope emerged and a week later we had in-utero surgery (fetal surgery) to save them. Today they are beautiful active and healthy girls.

My background is in investment banking and I am a CPA. I quit my job as a full time CFO and created an event to raise money and awareness about not only TTTS, but all fetal syndromes called the Race for Fetal Hope. Since 2004, the Race for Fetal Hope has expanded to five cities (Denver, Charlotte, Seattle, Jacksonville and Portland). The event has become a national 5K series with also a very fun family festival. Our event is about family and is about coming for an experience and leaving with a memory. We work very hard to create this experience for participants, sponsors, vendors and spectators. The event is designed for everyone. We feature a unique competitive stroller classification for parents and on course games. Our Children’s Hospital Race for Fetal Hope in Denver (the original event) was named the best 5K out of hundreds of events in 2009 by readers of our regional running magazine.

Fetal syndromes affect 800,000 pregnancies in the United States every year. This is four times the number of breast cancer diagnosis yearly. Sadly 200 babies die every day in the U.S. due to a fetal syndrome. Because of this, a few years ago we created the Fetal Hope Foundation. Our mission: is to provide support, provide information, fund research, increase awareness and be an outlet for leading medical information pertaining to fetal distresses and syndromes. We are all about arming families and healthcare providers with information and helping to save babies' lives. We are partnered with the top 16 fetal care centers in the United States and have helped some 30,000 families since our inception.

Today I still work in investment banking and as a CPA. I also own a sports/timing business as well as serve as the chairman and CEO of the Fetal Hope Foundation. I certainly enjoy time with my family and am an avid marathon runner. I also sit on the Kipture Primary School Foundation Board and Running USA Board.

To learn more about Twin –to-twin transfusion syndrome or about Race for Fetal Hope visit http://www.fetalhope.org/home.html

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Team Member Spotlight

Bill Kennedy
Account Manager, Multisport

As an Account Manager for the Triathlon / Multisport industry I have the privilege to work with some of the best triathlons in the world. It’s amazing to work with such driven clients everyday with whom I share the same passion for triathlon & multisport! The challenges are as fun as they are varied. While some Race Directors are looking to grow their events; others sell out in minutes! My aim is to work individually with my clients to determine their unique objectives and leverage resources to help them attain their goal.

Outside of work I like to do the very things I talk about all day…namely swim, bike and run. I prefer lakes to pools, single track to road and trails to pavement but most of all, I like to suffer…(I mean train), and be outdoors. I have been doing triathlons for over 10 years – from Sprints to Half Ironman. I am part of a local Cycling Club called Revolution Cycling. I am married and have 2 kids (10 year old boy & 7 year old girl). I coach baseball and participate on the Board of Directors for our local Little League. I graduated from UC Berkeley and received my degree in Mass Communications.

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