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See if ActiveWorks fits your event; new product tips & tricks; Register for RUSA, this month's featured Event Director and much more!
Not Subscribed Yet? Subscribe to The Edge Now!
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What's New?
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Let Active usher you into the future of endurance event management!
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Running USA's 7th Annual Conference
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Don't forget to register for Running USA's 7th annual conference!
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This year's conference offers something for everyone in the industry. Confirmed speakers include: Universal Sports Chairman and CEO Claude Ruibal, Competitor Group's COO/Director Scott Dickey, and Sarah Reinertsen, the first female leg amputee to complete the Ironman Triathlon World Championship. Barkley's Vice President of PR and Social Media Analyst Jeff Risley who garnered the highest ratings from last year's conference attendees, returns to the conference with new insights and information to share about social media.
Additionally, Valerie Bushey, Executive Director of the Chicago Area Runners Association, will speak at Tuesday's Leadership Luncheon. Our final general session "Running: Setting the Pace for a Healthier America," will focus on how we need to lead the charge in reducing America's growing obesity rate. Bring your ideas, suggestions, and concerns to this town hall meeting.
Breakout sessions include three learning tracks: Business, Events, and Youth
Register today while space is still available:
http://www.active.com/framed/event_detail.cfm?EVENT_ID=1745817&CHECKSSO=0
Visit Running USA online to view updates on our conference schedule, speakers and more:
http://www.runningusa.org/programs/conference?phpMyAdmin=%2CP0NeWUE4IHIlEoieYuDwGMiuB8
The conference venue, La Costa Resort & Spa in Carlsbad, is a top-rated resort that includes a championship golf course, renowned spa, and special facilities for kids and teens - something for every member of your family to enjoy. For updated hotel information and to book a room, visit: http://www.runningusa.org/programs/conference/hotel
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Product Tips and Tricks
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Adding a Customized Waiver to your Event
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Would you like to add a customized waiver to your registration form? If so, here are the steps you can take to send one:
Method 1: Append Waiver to Active.com Waiver
- Expand Customization or Customize Form
- Click Waiver
- Enter waiver text into Waiver #1 field
- Click Save button
NOTE Waiver text added to Waiver #1 will append above the default Active.com waiver.
Method 2: Add Separate Waiver
- Expand Customization or Customize Form
- Click Waiver
- Click Add Another Waiver
- Enter waiver text into Waiver #2 field
- Click Save button
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Upcoming Webinar
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Creating Excitement at your Finish Line
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Join us on January 27th for our Best Practices Webinar series featuring Mike Reilly, "the Voice of Ironman" – VP of Major Accounts, The Active Network.
Learn how to set up a fun, exciting and passionate finish line at your event. Mike has worked over 500 finish lines throughout the world and has some great ideas of what works and what doesn’t work at the finish.
- What type of "Voice" do you hire?
- What local knowledge does your voice have?
- Sound systems and what they can do for you
- Music selection throughout the finish
- Physical set-up of announcer, sound and scaffolds
Find out from Mike how you can make your finish line a memorable one regardless if you’re a first year event director or have years of experience. Register now for this free webinar!
When: Wednesday, January 27, 2010
Time: 1:00 pm –2:00 pm Pacific Time
Cost: Free
Register Now!
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Event Director of the Month
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Running with the dogs...
Paul Gardner, Founder
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Dog Run Dog 10K/5K Races for Dogs and People
How did you get started?
I started building events a number of years ago in the music industry but crossed over to running in 2005. I love to run. I find there is nothing that gets my heart pumping and blood moving faster than running and anyone can run, anytime, anywhere. No court needed. No special equipment required, although I suggest investing in a great pair of running shoes, it does make a difference.
Children run. As a young person I couldn't understand when I was told not to run. Are you kidding? Parents want their kids to settle down for the night and go to sleep, well, let them run…ALL DAY LONG. Can I run dad? Heck yah! Why don't you run to San Diego and back. I'll time you. Ready, Set, Go! And pick me up a paper.
Everybody runs. Elephants run, horses run, chipmunks, even birds and fish have their own version. Curious enough, when a fish takes off, fisherman say the fish is running. If you follow a good program, one like Active's Training program, and learn to run fluidly and take care of your muscles and bones, you'll be running for a long time.
Running events have proliferated worldwide, through the ages, in all sorts of venues. Up hills, across the desert, through the streets, you name it and someone is running it. The marathon is the original Olympic event.
What is Dog Run Dog?
We're a young company with a long-term vision that includes establishing Dog Run Dog races on the national and international levels. Dog Running, the generic term for Canicross, is quickly becoming a definitive recreational and competitive sport for dogs and people. It requires very little training making it easy for anyone to start.
Dogs love to run and people love to run with their dogs and so the concept of Dog Run Dog was born. I was riding my bike in not the best of moods when I envisioned several thousand dogs running with their partners, each of the dogs with a race bib on. It made me laugh and so that afternoon I set about looking for a 5K loop. Several hours later I had the course laid out. Five years later we now have races growing around the globe.
One of the major concerns in coordinating running events with dogs is their cooling system. Dogs only release heat from between their toes and through breath (panting) so it's important to keep an eye on the temperatures and monitor them for signs of overheating. We're working on developing training specific programs for people who run with their dogs.
As the Dog Run Dog circuit evolves I think we'll find more and more people becoming Dog Runners. Dogs are everywhere. Keep an eye out and pass the woof. We at Dog Run Dog cannot think of a better way to keep active than with one of your greatest companions.
And remember, when you're being chased by the bear, you only have to run faster than the slowest runner. Just keep up with your dog and you'll do fine.
For more information visit www.DogRunDog.com or email info@dogrundog.com about establishing a race in your area.
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Team Member Spotlight
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Jenni Miller
Account Manager, Running
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Expertise: As an Account Manager for the running industry I get to work with races across the country. It is such a unique and awesome responsibility to be able to help support and advise my clients on better ways to grow and manage their events. One of the best things about this job is when I am able to work together with a race director to brainstorm ways to improve a certain aspect of their event and then see those ideas in action.
Just for fun: When I am not in the office I do all I can to be outside as much as possible. I love working out and have become somewhat of a runner since working here at Active. I still have not done a full marathon however; hope to be able to say that I have soon! Besides running, I am also an avid wakeboarder and try to get out behind a boat at least once a week. I feel so fortunate that I live in San Diego where I am able to be outside and active year round!
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ActiveEndurance, a division of Active Network, delivers industry-leading online technology and marketing solutions to over 55,000 endurance sports organizations. With ActiveEndurance, organizers can eliminate paper-based administration, effectively manage participant data, and implement strategic marketing solutions to drive registration revenue while improving the participant experience. For more information, visit www.ActiveEndurance.com.
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