What's New?

Let Active usher you into the future of endurance event management!

Ready to set-up your next event? Use ActiveWorks, our newest event management software built on a revolutionary new platform. ActiveWorks offers an easy to use event set-up experience with:

• Comprehensive event management
• Smart tools
• Enhanced reporting
• Integrated fundraising

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eMarketing Center

Your new, improved, marketing resource, is online now

We've completely redesigned our eMarketing Center to be your one-stop-shop online for event marketing success. If you're new to the eMarketing Center, all you have to do is register and create your login. Current users will need to create a new login, as old logins will not work on the new site.

Create your new login now – it takes less than a minute!

With the new eMarketing Center, you'll have access to the top resource for marketing collateral! The eMarketing Center will be updated regularly to provide you with fresh content and ideas on increasing participation and attendance at your next event. Here's a sampling of some of the exciting features you'll find in your new eMarketing Center:

• Webinars – Register for the latest live webinar or check out the available library of recorded webinars to view on-demand
• Graphic Templates – Download and easily customize templates to include your logo, images, colors, and messages, without the need for expensive desktop software or technical skills.
• Marketing Tools – Access articles and quick tips to help you build effective marketing campaigns for your events.
• Success Stories - Discover what strategies other event directors have used to achieve success with their marketing programs

Creating your personal login is easy and instant! Click here to create your free login now.

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Running USA's 7th Annual Conference

There's still time to register for RUSA 2010 Conference!

This year's conference offers something for everyone in the industry. Confirmed speakers include: Universal Sports Chairman and CEO Claude Ruibal, Competitor Group's COO/Director Scott Dickey, and Sarah Reinertsen, the first female leg amputee to complete the Ironman Triathlon World Championship. Barkley's Vice President of PR and Social Media Analyst Jeff Risley who garnered the highest ratings from last year's conference attendees, returns to the conference with new insights and information to share about social media.

Additionally, Valerie Bushey, Executive Director of the Chicago Area Runners Association, will speak at Tuesday's Leadership Luncheon. Our final general session "Running: Setting the Pace for a Healthier America," will focus on how we in the industry need to lead the charge in reducing America's growing obesity rate. Bring your ideas, suggestions, and concerns to this town hall meeting.

Breakout sessions include three learning tracks: Business, Events, and Youth

Register today while space is still available:
http://www.active.com/framed/event_detail.cfm?EVENT_ID=1745817&CHECKSSO=0

Visit Running USA online to view updates on our conference schedule, speakers and more:
http://www.runningusa.org/programs/conference?phpMyAdmin=%2CP0NeWUE4IHIlEoieYuDwGMiuB8

The conference venue, La Costa Resort & Spa in Carlsbad, is a top-rated resort that includes a championship golf course, renowned spa, and special facilities for kids and teens - something for every member of your family to enjoy. For updated hotel information and to book a room, visit: http://www.runningusa.org/programs/conference/hotel

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Important Notice: Holiday Support Times

Support Availability During the Upcoming Holidays

Technical phone support will be taking a break this Thanksgiving, Thursday, November 26, and only limited emergency support will be available the day after (November 27).

Other support updates:
December 24: open, with limited staff
December 25: closed
December 31: open, with limited staff
January 1: closed

Support contact information:
Experienced professional services team members are available during regular, non-holiday business hours from 7:00 a.m. to 5:00 p.m. PT, Monday-Friday, for all online registration and fundraising support issues. For more information, go to Product Support Help.

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Product Tips and Tricks

Sending a Broadcast Email to Past Participants

Method 1: Send Broadcast Email to ALL Past Participants

1. Expand Registration Tools
2. Click Broadcast Email
3. Click New Mailing
4. Click Edit Filters
5. Select past events from Category box that you would like to include in the mailing
   (NOTE To select multiple events, hold down the Ctrl key and highlight each event you would like to include.)
6. Click Search
7. Click Continue
8. Enter From Address
9. Enter Email Subject
10. Enter Message Body
(NOTE Only enter plain text. No HTML coding or special characters.)
11. Enter Mail Profile Description
    (NOTE Naming your profile will allow you to access your message for later use.)
12. Click Save and Send

Method 2: Send Broadcast Email to SOME Past Participants

1. Expand Registration Tools
2. Click Broadcast Email
3. Click New Mailing
4. Click Edit Filters
5. Select past events from Category section that you would like to include in the mailing
   (NOTE To select multiple events, hold down the Ctrl key and highlight each event you would like to include.)
6. Click Edit Exclude
7. Select past events from Category section that you would like to EXCLUDE from mailing
   (NOTE To select multiple events, hold down the Ctrl key and highlight each event you would like to exclude.)
8. Click Search
9. Click Continue
10. Enter From Address
11. Enter Email Subject
12. Enter Message Body (NOTE Only enter plain text. No HTML coding or special characters.)
13. Enter Mail Profile Description
    (NOTE Naming your profile will allow you to access your message for later use.)
14. Click Save and Send

Our latest Webinar, Now Available On-Demand

Medical Emergencies: How to prepare better for what you hope will never happen

Listen to Bill Burnett and Karen Aaronson share the story of the lessons they've learned about how best to prepare for medical emergencies during an endurance event. Don't miss this opportunity to learn from their hard-earned lessons.

How to prepare for multiple kinds of emergencies

1. Why it's important to organize a Communications Command Center
2. What key information should be provided to your Medical Staff
3. How to preempt negative stories from the press
4. How to work with affected family members

Download the presentation slides (PDF)

Click here to view the recorded webinar.

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Event Director of the Month

Great Lakes Endurance
Jeff Crumbaugh

Jeff Crumbaugh founded the Keweenaw Trail Running Festival 10 years ago as an effort to encourage environmental awareness and advocacy via trail running. Since that time, he has added four more events - Navarino Trail Run, Grand Island Trail Marathon, Tahqua Trail Run, and Navarino Eco-Marathon - now all under the umbrella of Great Lakes Endurance.

Crumbaugh and his wife, Lois Bressette, aim to promote ecological ethics in the sport of running through Great Lakes Endurance. Their events have pioneered sustainability practices through providing organic cotton and recycled fiber race shirts, serving only local and organic food, composting all food waste, eliminating paper cups by requiring runners to carry a water bottle, and donating generously to environmental education and land conservancy organizations. With such a commitment to the environment, it’s no wonder the Crumbaugh’s decided to offer event registrations exclusively online through Active.com to eliminate paper waste.

Trail Runner Magazine (Nov 2008) awarded Crumbaugh with the Sprout Award as the Greenest Race Director in North America. The magazine cited the fact that the Keweenaw Trail Running Festival had produced no trash for three years and that the event was instrumental in saving the cherished Mt. Lookout from development. Runner's World (Nov 2008) listed Crumbaugh's Great Lakes Endurance as one of the Top Ten Green Running Events in North America and the Grand Island Trail Marathon was named one of the Top Ten New Marathons in North America by Runner’s World (Jan 2008).

While attracting 1,500 runners to five events last year, Crumbaugh states that a large number of runners is not the intended goal. "Too often the success of an event is measured by the number of runners. We have a different goal; we want to inspire runners to love and respect the environment, while conducting our events in the most ecological way possible."

Among Crumbaugh’s influences are EF Schumacher's Small is Beautiful, Aldo Leopold's essay "The Land Ethic", and Objibwe elder Alex Kakapshe who teaches the importance of adding beauty to the world.

More information on the Great Lake Endurance events and their ecological practices may be found by visiting www.greatlakesendurance.com.

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Team Member Spotlight

Steve Mazza
Sales Industry Manager, Major Accounts

With a passion for endurance sports that integrates into his career, Steve is a go-to expert for Endurance clients that want to improve the success of their events. He enjoys helping organizations learn new ways to drive revenues and participation through online marketing, online registration and online athlete training systems.

In his spare time, Steve can be found mountain biking, participating in triathlons and road races, and traveling to new places. He’s also a professionally trained chef and uses his background to prepare healthy vegetarian meals for family and friends, including his teenage son and daughter.

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