Active.com has brought ratings and reviews directly to our event pages, allowing race participants to share experiences with their peers.

The Power of Ratings and Reviews

			78% say consumer recommendations are the most credible form of advertising
			83% say online evaluations and reviews influence their purchasing behavior
			69% of those who read online reviews shared them with friends, family or colleagues

(source: SlideShare.net/MolecularInc)

Business Value to You

			Cost-free consumer insights and feedback
			Competitive/industry analysis and research tool
			Platform to connect with influential customers

Steps You Can Take Today

			Reply directly on Active.com to participant questions, concerns and/or praise
			Feature top reviews on your site and in marketing materials (copy-and-paste)
			Share plans for event improvements within the Reviews section of your event page

More on Ratings and Reviews

You can search all Reviews in Active's Event Review Community

"This is a great race to honor a great man's life. It starts at his high school and carries around the neighborhood where he grew up and most of his friends and family still live. The neighbors take it to the next level and sit on their lawns with flags and signs to cheer runners on. There is a lot of military support as well. Marines, Veterans, Seals, Firemen, SJPD all run the race to honor a man who fought for his country. It is a great way to support a leadership cause. The course itself is a good run. It's a hilly run winding around Almaden houses, and then ends at the 42 yard line of Leland High School. Its a great event for the kids, a beginning runner, or someone who has done a lot of races."

- Review of the Month of Pat's Run San Jose

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In this month's issue of Tips and Tricks, we'll be discussing one of the most common questions; how do I edit the information within each of my categories? It's simple when you know how!

Changing the Registration Category Name:

1. Go to www.active.com/explorer.
2. Type in your username and password, click log in.
3. When the page refreshes go to the "Select Listing" drop down bar located in the top left - pull the bar down to select which listing you would like to access.
4. Once you have selected a listing you will see a set of yellow folders on the left hand side of the page; your registration categories will be listed under the Registration Categories folder
   - Go to that specific registration category and click on Price/Close Dates
5. Type in the new category name and click "Save"

Changing the Registration Close Date/Time:

1. Go to www.active.com/explorer.
2. Type in your username and password, click log in.
3. When the page refreshes go to the "Select Listing" drop down bar located in the top left - pull the bar down to select which listing you would like to access
4. Once you have selected a listing you will see a set of yellow folders on the left hand side of the page; your registration categories will be listed under the Registration Categories folder
   - Go to that specific registration category and click on Price/Close Dates
5. The last date listed is your close date (when online registration will close) for that category - change the date/time and click "Save".


Note: If you have more than one registration category you must edit all of the registration category dates to match - if you do not do this the system will only close this specific registration category at this time.

Social media is one of the hottest topics in today's digital world. Everyone from CNN to Oprah is using it to build awareness, drive interaction and reach people in ways never before possible. Are you taking advantage of this cost-effective medium to increase your event's success?

Join ActiveEndurance on June 3rd for a crash course in "Leveraging Social Media to Grow Your Event." With the overwhelming amount of information out there, it can be difficult for organizations like yours to narrow down how you can best leverage social media to meet your individual needs.

In this complimentary webinar, you'll get insider tips straight from our in-house guru, Justin Ramers, Director of Social Media at The Active Network, including:

		Performing a social media needs assessment
		Developing and implementing a social media strategy
		Building awareness and driving interaction
		Best practices for engaging consumers and driving regulations
		Tracking success through analytics

Space is limited for this popular webinar so register now to secure your spot!

When: Wednesday, June 3rd, 2009
Time: 1:00 PM - 2:00 PM PST (4:00 PM - 5:00 PM EST)
Cost: Free
Register here: https://cc.readytalk.com/r/hw7ovrc3qead

Attend this webinar and receive a free Social Media Needs Assessment!

Register Now!

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Amy and Jerry Frostick are the race directors of the Yuengling Shamrock Marathon weekend. They took the race over 7 years ago and have taken it to a 3500-person race to a 23,000-person race over the 7 years. Amy and Jerry are marathoners themselves, which they claim is the key to their success along with a supportive City of Virginia Beach and over 2,500 volunteers over the weekend.

Five years ago Amy and Jerry had the vision to help fight the battle of Childhood Obesity by adding children's races to their weekend events. They started a Final Mile program where elementary age kids run 25.2 miles on their own or in school prior to the event and then finish their final mile under the same finish line as their parents do over the weekend. Each child receives a medal, water bottle, certificate and t-shirt as part of their entry fee. The first year they started the event they had 300 kids; in 2009 they had over 2900 participants in the final mile. With the popularity of the final mile the Frosticks have added an 8K Middle School Challenge as well, to carry on the running tradition as the children age.

The Yuengling Shamrock Marathon Weekend was also named the first Virginia Green event and is also recognized by Runner's World as part of their Green Team. Some of the efforts Shamrock takes to get this certification are:

		Online registration only
		CA 6-panel brochure was reduced to a 3-panel brochure and printed on recycled paper
		Each participant is given a nylon backpack as a goody bag at the expo.
		The marathon and half-marathon finishers received a reusable lunch box cooler with their finisher's meal
		All water bottles and cardboard are recycled at the finish line
		There is an organic section in the Shamrock Store at the expo
		No more plastic bags at the Shamrock Store. There is a purchase option of a re-usable bag
		The expo is held in the Virginia Green certified Virginia Beach Convention Center

Amy speaks at several conferences in Virginia Beach about the event and their Green efforts.

Expertise:
I work closely on consulting with clients to get them set up with their online products in order to meet their specific needs and optimize their operations. I also handle daily incoming calls and email support requests from my clients in order to help ensure that we are constantly exceeding client expectations in any/all situations possible.

What I like to do in my spare time:
I enjoy running, doing yoga, and going to Torrey Pines for my "active" activities. I also enjoy traveling, trying new restaurants around the area and wine nights with friends!

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