Happy New Year from Active! Active is here to make your 2009 event a success.

For the month of January, we are offering extensive discounts on all our event marketing. We will work with you to develop a personalized online marketing campaign for your event so you can take advantage of our database of over 1 million unique Active Users.

Online Marketing Campaigns include:

		Strategic analysis of your historical event demographics
		Customized and highly targeted marketing calendar
		Extensive reporting to show you ROI

Marketing purchased in the month of January will be discounted according to purchase size:

$1,500-$2,500 purchased	10% discount
$2,500-$5,000 purchased	15% discount
$5,000-$10,000 purchased	20% discount
Over $10,000 purchased	25% discount

*Offers expire January 31, 2009

To take advantage of this limited time offer, please click here.

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ActiveEndurance is happy to introduce our eMarketing Center! As a customer of Active Network, you benefit from more than just industry-leading online services. You also gain access to free graphic templates, marketing tips and other resources at the eMarketing Center. With these resources, you can effectively and easily communicate with participants even if you don’t have a background in marketing or graphic design.

Easily promote upcoming events and with professionally designed templates. Request for your free login now.
View Demo here.

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Join Active Network on Wednesday, January 28, 2009 for our Event Director Best Practices Webinar – "The Green Racing Revolution: Strategies for Creating Cost Effective Environmentally Responsible Events."

ActiveEndurance is proud to present its Best Practices Webinar series featuring Bruce Rayner, Chief Green Officer of Athletes for a Fit Planet, the leading provider of eco-services with the mission of helping event directors go green.

You will learn the best practices being adopted by forward-looking endurance event directors with a focus on road racing and triathlon, and walk away with key steps event directors should take to start the process of greening their events and the importance of creating a long-term eco-strategy. You will also learn about the new environmental certification standard introduced last month by the Council for Responsible Sport and how to prepare for certification. And perhaps most important, you will find out how going green doesn’t have to cost a lot of green.

Topics will include:

		Review current and emerging best practice
		How to create a long-term eco-plan
		Cost-effective steps you can take in 2009
		Green marketing and sponsorship opportunities
		Charting a course for eco-certification

When: Wednesday, January 28, 2009
Time: 1:00 PM - 2:00 PM PST (4:00 PM - 5:00 PM EST)
Cost: Free
Register here: https://cc.readytalk.com/r/1gtehcbqv1fla

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Every great race has a challenging route, great scenery and a race director committed to its success. Russ Pugh, Owner of Vineman Triathlon is one of those great race directors that’s seen many events come and go in his last twenty years of experience. 2009 marks the 20th Anniversary of the Full Vineman Triathlon, making it the oldest independent Ironman distance triathlon held in the continental United States.

"Looking back, now I believe that it was my commitment to not giving up through the early, lean years that made it possible to develop our events into what they are today." Russ reflects.

Over the years Russ has followed several rules that have enabled him to continually grow, and make it to his 20th year. The following are a few rules that Russ has followed through the thick and thin:

Russ' Rules

1. Don't spend (or promise to spend) money that you don't have.
2. Do something for your event every day - Even if it is as simple as answering your e-mails and phone messages, don't let a day pass without doing something which will make your event better than it was yesterday.
3. Treat your event like a business - Incorporate, have an office, maintain a Web site, and most of all make good business decisions for your event based on where your event is today and where you would like it to be in the future.
4. Remember that Rome wasn't built in a day and neither was the Ironman - It takes a long-term commitment (a minimum of five years) to develop an event which will sustain itself.
5. Don't hesitate to let your event evolve and change over the years - Guide your event in the direction you’d like it to go, but let the market tell you what is needed.
6. Surround yourself with talented and energetic people (event staff) who buy into your event promotion philosophy - Trust and empower these people to help your event become better.

"I've often compared developing an event over the long term to raising a child. Each one has a different personality, strengths and weaknesses. By caring for them on an ongoing basis and allowing their strengths to blossom (and helping them overcome their weaknesses), over time they will develop into unique entities which someday will be able to take care you!"

To learn more about the Vineman Triathlon, click here.

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Expertise:
Troubleshoot technical problems and answer general support questions for our various products. Educate and explain features and functionality to clients via phone and email. Work with implementation analysts and sales reps as needed to ensure clients' needs are met

What I like to do in my spare time:
I enjoy doing anything outdoors: surf, snowboard, run, bike, swim, football, basketball; I also enjoy hanging out with friends and family, and traveling every chance I get.

E-Mail Matt

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