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NEW Event Reviews on Active.com, Setting an age limit, Designing a race course webinar, and more!
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Active is proud to announce Event Reviews!
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Your event listing on Active.com now includes a 'Reviews' tab. This is a great chance for race directors to extend the relationship with participants and create excitement for next year's event! In addition, you'll get to see dedicated participants sharing their excitement. These heartfelt declarations to the world are the best way to ensure repeat registrations and to encourage new participation. To see Reviews in action click here and click on the "Reviews" tab.
Five Ways to Kick Start Your Reviews
- Add your own! - This is a great opportunity to reach out to your athletes and give them your candid opinion
- Contact the event faithful. – Get comments from repeat participants
- Post-race email - Include the review link in your post-event survey and thank you message within a week of your event
- Add a link on your website - Swap your “Register Now” link with “Review the Event” link on your home page and next to results links
- Reward your contributors - Do you have extra race gear? Give the first 25 reviews extra gear from the event. This is a great incentive and it creates goodwill for those who help to support your cause.
Reviews help support future registrations by creating excitement, opens up dialogue and it differentiates your listing on Active.com. Click here to learn more about Event Reviews in Active.com!
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Setting an age limit:
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Does your event have a maximum and/or minimum age requirement for a specific registration category? If so, an age limit can be set within a category(s) to only allow participants that meet that age requirement to register. The following steps explain how to easily set this up.
- Go to www.active.com/explorer
- Type in your username and password, and then click "Login".
- When the page refreshes, go to the "Select Listing" dropdown bar (located in the top left). Pull this bar down and select which listing you would like to access.
- Once you have selected a listing; you will see a set of yellow folders on the left-hand side of the page. Under the Registration Categories folder you will see sub folders titled for each of your current categories.
- Click on the specific sub folder for the registration category that you would like to set an age requirement for.
- Click Customize Options.
- This page will now allow you to set an age requirement for your registration category. Enter in the minimum and/or maximum age that a participant must be on the day of the event. (See below).
(Note: If there is an age minimum/maximum for the entire event then
you will need to manually set the age limit for each registration
category.)
- Make sure to click Save at the bottom right-hand corner of the page once you have finished making all edits.
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Are you a new race director?
Join Active Network on Thursday, 10/30 for our Event Director – Best Practices Web Seminar. "Designing a race course – Ensuring a Successful Race."
ActiveEndurance is proud to present its Best Practices Web seminar series featuring, Dave McGillivray, founder and president of Dave McGillivray Sports Enterprises (DMSE) who will discuss the steps to designing a successful race course.
As a new race director you may not be aware of the importance of designing a successful event and race course. It is imperative in this industry that you ensure a successful course in order to improve and grow participants. In this webinar Mr. McGillivray will discuss several topics that new directors will need to know to help them succeed with their event and business. This webinar will be geared towards new race directors that are just now getting into the business or have been in it for 1-3 years.
Topics to be covered:
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 | | Building a budget |
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| | Route planning - what to look for and what to avoid |
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| | Getting the community involved |
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When: Thursday, October 30, 2008
Time: 11:00 AM – 12:00 PM Pacific Time (2:00 PM - 3:00 PM Eastern Time)
Cost: No Cost
How: Via the Internet
Register for this complimentary webinar now!
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Event Director of the Month |
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A Race for the Environment
Barry and Jodee Siff - 5430 Sports
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Barry Siff, founder of 5430 Sports, has directed over 40 multisport events since 1998, including adventure races and camps, winter triathlons, and numerous nationally acclaimed summer triathlons. Barry has been involved in full-time event development and management since 1998. Competing in marathons since 1981, triathlons since 1986, and adventure races since 1998. Barry knows events – and what makes quality events and races.
In 2007, 5430 Sports launched a “Tri-Sustainability” program – a new generation of sustainable triathlon events organized to minimize the environmental impact of the event operations, and encourage event participants to give sustainability a “Tri” as part of their athletic pursuits and daily lives.
- Working with Eco-Cycle to make this a Zero Waste event. Waste has been planned out of the event - instead recycling, composting or reusing all discards.
- Purchasing renewable energy credits through Native Energy to offset the CO2 emissions from the event operation.
- Giving racers the chance to offset their travel-related CO2 emissions by purchasing a Cool Tag from Clif Bar - offsetting 300 miles of driving.
- Providing re-usable Whole Foods tote bags made from recycled plastic in place of the traditional plastic goodie bags.
"We are committed to building upon the success of our Tri Sustainability program in 2008 by having all of our events’ power generated by either solar or wind power; increasing our focus on carbon emissions; and, by spreading the word and educating our over 7,000 event participants on how they can "Tri Sustainability" at home and in their workplaces," according to Barry Siff.
"The 'Boulder Triathlon Series' has certainly established itself as one of the most respected, high quality triathlon series in the U.S. With our Tri-Sustainability Initiative, we are continuing our commitment to 'doing the right thing,' and hopefully inspiring our participants to transition towards a sustainable future," said Barry Siff, Owner of 5430 Sports.
For more information on 5430 Sports and their Tri-Sustainability program please visit their Web site at http://www.5430sports.com
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Reba Mackintosh, Technical Account Manager
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Expertise:
I provide technical support and service to race directors of large endurance events around the country. I work with the race production team to create the most suitable online registration and/or online giving sites, and I assist them throughout their “live” time by maintaining those sites and gathering data as needed. I also train clients on how to use their Active.com products.
Just for fun…
I love spending time with my husband – traveling, entertaining, dancing, exploring San Diego, doing crossword puzzles. I also enjoy cooking and reading cookbooks – most of my free time is spent in the kitchen.
E-Mail Reba
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ActiveEndurance, a division of Active Network, delivers industry-leading online technology and marketing solutions to over 55,000 endurance sports organizations. With ActiveEndurance, organizers can eliminate paper-based administration, effectively manage participant data, and implement strategic marketing solutions to drive registration revenue while improving the participant experience. For more information, visit www.ActiveEndurance.com. |
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