Online training plans and tools, broadcast e-mails, event sponsorship webinar, and more!
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Sending Broadcast Emails:
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- Go to www.active.com/explorer
- Type in your username and password, click log in
- When the page refreshes go to the “Select Listing ->” drop down bar located in the top left – pull the bar down to select which listing you would like to access.
- Once you have selected a listing you will see a set of yellow folders on the left hand side of the page; go to Registration Tools
- Go to the Broadcast Email folder
- Click “New Mailing” button
- Click on the top button entitled “Edit Filters”
- A box will appear with all of your listings (events) listed (this will include all your present & past events)
- The box will list the names of your listings and then indented below that is that specific listing’s registration categories
- Highlight the listing names that you want to include in the email
- To select multiple categories: hold down the “control” button and click on the multiple listings that you want to highlight. Highlighting the listing names will automatically include the registration categories listed below each listing
- Once you have highlighted the listings you want to include in your email click the “search” button in the bottom right hand corner
- Click the “continue” button
- On this final page, fill out the rest of the information (ie: the sender’s email address, the email title & email message)
- Then click “Save and Send” button
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Event Director of the Month |
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A Race Within a Race
Bob Seagren – Long Beach International City Bank Marathon
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International City Racing was founded in 2001 in an effort to acquire the rights to the foundering Long Beach Marathon. While the event had quite a storied history (the first race having been run in 1982), the event was on the verge of going away. Bob Seagren, the company CEO (who happens to be an Olympic Champion winning the Gold Medal in the 1968 Mexico City Olympics in the Pole Vault) helped restore some sense of trust for the event.
The first few years were challenging, but ICR always moved forward with strategic steps to encourage more race and community participation. When the current title sponsor became involved in 2002 (International City Bank), they wanted to encourage some of the key Departments from the City of Long Beach to become involved in the event. Thus was born the Police vs. Fire 5K Challenge.
In its 7th year, the event is subset of the 5K that is hosted as one of the marathon events. The Long Beach Police Department and the Long Beach Fire Department have set up this battle for bragging rights and to raise funds for their team’s charity. Anyone can register for the Police vs. Fire 5K Challenge. A portion of each registration is donated back to the respective charities: the LBPOA Memorial Widows Emergency & Scholarship Trust Fund and the Friends of Long Beach Firefighters. As for competition, the top 10 sworn Police and Firefighters times are counted and the winning team is awarded a perpetual trophy at our Finish Line Festival. “It’s worked out great and is very competitive for the annual bragging rights,” said Seagren. It’s been one of many steps we’ve taken to help us build up the event to the 18,000 to 20,000 participants expected to compete in 2008.”
For more information on the Long Beach ICB Marathon please visit: www.runlongbeach.com.
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Patti Rosenthal, Industry Manager - Cycling
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Expertise:
As the Cycling Industry manager my responsibilities include consulting with new event directors in providing online registration service for all cycling events nationwide. I'm also a resource for helping event directors promote & grow their events through our multi-marketing services. I have been with Active Network for 7.5 years & work remotely from my home in beautiful Durango, Colorado.
Just for fun…
In my spare time I hang out with my furry kids (Cosmo & Baron), bike (both mtn & road), hike, snowshoe & ski. Cycling is definitely my passion & Durango offers a great cycling community for both road & mtn bikers. Mostly a recreational rider but have been known to enter an occasional mtb race & the Iron Horse Bicycle Classic. Active member of the Durango Wheel Club & also on the DWC Board.
E-Mail Patti
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ActiveEndurance, a division of Active Network, delivers industry-leading online technology and marketing solutions to over 55,000 endurance sports organizations. With ActiveEndurance, organizers can eliminate paper-based administration, effectively manage participant data, and implement strategic marketing solutions to drive registration revenue while improving the participant experience. For more information, visit www.ActiveEndurance.com. |
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