This month: Corporate Challenge, Custom Messages for Confirmations, Email Webinar and more!
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The Edge - June 2008

Dear %%firstname%%,

The Edge offers product, community and Endurance-related information focused on helping you become more successful Event Directors. We look forward to providing this newsletter to you every month and hope you forward it to any colleagues who may find it useful.

Exciting news! Active.com's traffic has continued to grow year over year and is now consistently reaching over 100 million page views per month. Consequently, in 2008 we are seeing almost twice as many people coming to Active.com to find races to register for as we saw in 2007. We hope you are seeing the traffic translate into participation in your events. Please let us know how we can continue to help you grow.

Also feel free to email us any comments or suggestions for future newsletters because, remember, it's all for you!

ActiveEndurance
ActiveEndurance@ActiveNetwork.com

In This Issue:

What's New?
Product Tips and Tricks
Upcoming Webcasts
Event Director of the Month
Team Member Spotlight

Visit www.activeendurance.com/the-active-edge.htm
Learn about The Active Edge

Event Director Community
Visit Event Director Community

Forward to your friends
Forward The Edge to a friend

What's New?

Introducing "Corporate Challenge" -
A New Way to Recruit Participants and Raise Funds

What's New?

The Active Network is proud to announce the launch of our newest product offering, "Corporate Challenge", an exciting way for you to expand your participant base.

Corporate Challenge enables you to increase participation, enhance charity involvement, build relationships and position your event as a leader in corporate wellness and giving.

Your event will receive the tools needed to help you successfully recruit corporations to participate in the Challenge. You'll receive:


Corporate Challenge promotional materials


HTML promotional email template


Website guidance


Online team sign-up through registration


And more!

Once we recruit a corporate partner, we will launch a turnkey employee fitness and fundraising program (see example website). Each company will receive all the tips, tools and support needed to successfully raise funds for their non-profit partner while training for your event.

To get started or for more details, please contact CorporateChallenge@Active.com today or
learn more on the web
!

Product Tips and Tricks

Add Custom Messages to Your Confirmation Page and Email

www.active.com/explorer

Make sure your registrants know important information about your event! You can add custom messages to both your confirmation page and confirmation email by following these instructions. These messages can be updated at any time.

  1. Go to www.active.com/explorer.
  2. Type in your username and password, then click "Login".
  3. When the page refreshes, go to the "Select Listing
    ->" dropdown bar located in the top left. Pull the bar down to select which listing you would like to access.
  4. Once you have selected a listing, you will see a set of yellow folders on the left-hand side of the page. Under the Customization folder, select the Registration Messages tool.
  5. You will now be able to edit the three different messages. You can view a description or hint for each message by clicking on the blue question mark.
  6. Be sure to click Save once you have finished making your edits.
Upcoming Webcasts

Spreading the Word: Raise Awareness and Funds with Email Marketing
Register for this Complimentary Web Seminar

Register now!

Date: Wednesday, June 25
Time: 11:00 a.m. - 12:00 p.m. Pacific Time
Cost: Complimentary
Presenter: Alec Stern, Vice President, Strategic Market Development, Constant Contact

Did you know email marketing can help your organization increase business, event awareness and maximize registration? Not sure where to begin? Join this interactive session where you can ask questions of our experts to find out what really works.

ActiveEndurance is proud to present the latest in its Best Practices Web seminar series. Alec Stern, Vice President, Strategic Market Development, Constant Contact, will discuss the opportunities in raising awareness and funds with email marketing.

Learn how to maximize participation and reach your ideal endurance athlete with email marketing! Topics covered include:


Email Marketing 101


Getting Started - Build Your List Without Buying Contacts


Getting Your Email Delivered and Read


Interpreting Results: Reporting and Tracking

Register for this Complimentary Web Seminar Now!

Event Director of the Month

Racing Toward a Cure...

Cohasset Triathalon website

First-time event director, Bill Burnett, didn't know what he was getting himself into when he decided to plan the Cohasset Triathlon based in Cohasset, Massachusetts. This small event has a big reach ... in addition to hundreds of local Massachusetts residents, this sprint distance triathlon includes 875 athletes from 15 different states, and the total field size includes 36 ranked elite athletes, such as Jarrod Shoemaker, US 2008 Olympic Team member.

Bill is very proud of having such elite athletes participate in his event, in only his second year with the Cohasset Tri; Bill has had an overwhelming amount of support from his friends and the entire town. Bill decided that he wanted to bring a triathlon to his town because of the scenery and great course. He never expected the type of turnout he received.

The triathlon is not only a great event; it is also an event that is doing great things. The Cohasset Triathlon is proud to partner for the second consecutive year with Juvenile Diabetes Research, which is expected to raise more than $125,000 to help find a cure for juvenile diabetes and its life-threatening complications. All the event's net proceeds go directly to JDRF; in 2007, the race netted $50,219 in donation money for the JDRF!


The JDRF was founded in 1970 by the parents of children with juvenile, or Type 1, diabetes


Type 1 diabetes is a disease that strikes children suddenly, makes them insulin-dependent for life, and carries the constant threat of devastating complications

JDRF is determined to find a cure for juvenile diabetes, and with the help of the Cohasset Triathlon they can get closer to their goal.

"The town of Cohasset has really rallied around this event and lent its support and enthusiasm," says Bill Burnett, director of the Cohasset Triathlon. "The waiting list is long and people who were fortunate enough to get in are coveting their bib numbers."

The Cohasset Triathlon is a great blend of a beautiful, challenging course, unbelievable scenery, and great competition all tied up with a charitable component.

For more information about the Cohasset Triathlon please go to www.cohassettri.com.

Team Member Spotlight

Caitlyn Barker, Support Team Lead - Professional Services

Caitlyn Barker

Responsibilities:

I promote the growth and development of a team of Application Specialists who provide client support for our Registration Center, ActiveGiving and Volunteer Module products. I regularly work with my team to keep them up-to-date on our latest product updates and client needs. As a team, we work to make sure our clients are equipped to plan a successful event using our software.

What I like to do in my spare time:

Well, when I'm not in the office I can often be found running along the harbor downtown or on the beach in Coronado. I often take my golden retrievers Bear and Bosco on a beach run or to the nearby mountains for a long hike. I also lead a small group Bible study at my church. It's hardly small ... I regularly host about 15 ladies every Wednesday evening! I am fortunate to be a native San Diegan and enjoy spending time with them!

Email Caitlyn to see how she can help you

About ActiveEndurance

ActiveEndurance, a division of Active Network, delivers industry-leading online technology and marketing solutions to over 55,000 endurance sports organizations. With ActiveEndurance, organizers can eliminate paper-based administration, effectively manage participant data, and implement strategic marketing solutions to drive registration revenue while improving the participant experience. For more information, visit www.ActiveEndurance.com.
Active Network

10182 Telesis Court, San Diego, CA, USA, 92121
www.ActiveEndurance.com | ActiveEndurance@ActiveNetwork.com | 1.888.543.7223
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